Researching Institutions

Researching Institutions

I have recently been researching to find a institution which is suitable to publish my magazine. I have chose to look at two different institutions EMAP, IPC media and BAUER media. I have chosen to not go for EMAP as it does not appeal to the music audience which is my main target audience. I also chose not to go for BAUER media as it already has a few music magazines so it will have competition. Where as I have chosen IPC media as this appeals to the music audience as it publishes the magazine NME but also are a well know institution as it publish a range of magazines.